A Lolly for your Dolly! New Pierre Jourdan Wine Popsicles

Words: Crush

Winter is coming to an end making way for the beautiful blossoms of spring – this means warmer weather (yay!), beach days, picnics and lazy days around the pool. As the weather heats up, there’s an inspired new way to cool down – introducing the new range of Pierre Jourdan wine popsicles or ‘PJ Pops’.

PJ Pops will launch on the 1st September 2016, with two deliciously eye-catching offerings – Pierre Jourdan Brut, a Cap Classique, and Pierre Jourdan Tranquille, a still wine made from a blend of Pinot Noir and Chardonnay. Both popular wines are from acclaimed Franschhoek cellar Haute Cabrière.

Haute Cabrière was the first South African wine farm to exclusively produce Cap Classique from the noble cultivars of Chardonnay and Pinot Noir, so it is certainly fitting that the wines of their Pierre Jourdan range were selected to launch South Africa’s first wine popsicles.

Set on the mountain slopes above the winelands town of Franschhoek, Haute Cabrière was founded over 30 years ago by Achim von Arnim, one of the pioneers of Cap Classique in South Africa. Today it is his son Takuan who holds the keys as cellar master, upholding Haute Cabrière’s terroir-driven philosophy that great wines are grown in the vineyard.

Haute Cab Wine Lollies 1000x1
In producing the Popsicles the wines are slightly sweetened with natural fructose to ensure a more decadent dessert experience, yet all the acidity and complexity of the elegant Brut, and the gentle blush and beguiling bouquet of the Pinot Noir-driven Tranquille, remain.

We’ve used a younger vintage of the Cap Classique to maintain freshness in the PJ Brut Popsicle, while the more prominent fruit flavours from the Pinot Noir in the Tranquille make it ideal for those looking for something a little sweeter,” adds von Arnim.

The wine pops are presented in a sophisticated, fully-recyclable popsicle tube, with a 100% aluminium foil top-seal that allows for fuss-free enjoyment anywhere, anytime. The popsicles have a delicate sorbet texture, and if they melt slightly, you can simply pop them back in the freezer to re-freeze within 24 hours.

PJ Pops will launch exclusively in select Pick n Pay Liquor and Grocery outlets across Gauteng and the Western Cape from 1 September. Recommended retail price is R25.00 (incl. VAT) per PJ Pop.

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