Baking becomes a Piece o’ Cake with LANCEWOOD®’s new cheesecake mix that’s a fun, easy activity (and treat) the whole family can enjoy. With convenience and taste in mind, LANCEWOOD®, South Africa’s award-winning producer of cheese, yoghurt, and other dairy products, has launched the delectable new ‘Piece o’ Cake™’ cheesecake mix for those looking for an effortless, yet equally mouth-watering alternative to baking a traditional cheesecake.

“Considering LANCEWOOD®’s strong association with baking cheesecakes and being the No. 1 cream cheese brand in South Africa, it made complete sense that we make life just a little easier and sweeter, by bringing this innovative product to market,” said LANCEWOOD® Marketing Manager, Shereen Anderhold.

Whilst there are fridge cheesecake ready mixes available, LANCEWOOD Piece o’ Cake™ is the first of its kind in South Africa when it comes to whipping up a traditional baked cheesecake, making this delectable dessert accessible to everyone. 

It’s a Piece o’ Cake with LANCEWOOD’s® new cheesecake mix

Baking a cheesecake can be intimidating, but LANCEWOOD® has made it so easy that everyone, including the kids, can whip up a delicious baked cheesecake with minimal effort required.

“Baking is a chance to share delicious treats with the family, and although we’d like to, many of us just don’t have the time or inclination to bake from scratch. However, with this new product, it literally is a Piece o’ Cake,” Anderhold explains. 

Simply Whip, Bake and Enjoy!

The all-in-one product comes already mixed and prepared in a convenient tub. Simply follow the easy on-pack baking instructions and you’re good to go. Should you wish to add a biscuit base to the cheesecake, this simple recipe can also be found on the pack. With no additional ingredients required, no specialised baking skills or equipment, you really can ‘Simply whip, bake and enjoy!’

In select retail stores, the LANCEWOOD Piece o’ Cake™ Cheesecake Mix is available in two delicious flavours – Plain (typical New York-style baked cheesecake) and Caramel, retailing at a recommended selling price of R99.99. Find it in-store alongside LANCEWOOD® Medium Fat Plain Cream Cheese, or in the ready-made dessert fridge.

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