Future Farm Encourages You To Eat Less Meat

Words: Crush

Future Farm is driving a worldwide movement to eat less meat, where tech-driven, plant-based and just plain tasty alternatives reign. Their Future Burger, Future Sausage, Future Meatballs and Future Mince are deliciously designed to tempt meat-lovers into eating plant-based meals every so often, and to please vegetarians and vegans with their eco-friendly, GMO-free, gluten-free, Halaal, all-natural ingredients.

“By replicating the same satisfaction we get from eating meat, using plants, we have revolutionised food in a way that is good for the people, the planet, and your plate,” says Pedro Zuim, Marketing Director for Future Farm.

From Brazil, to the World

Launched in Brazil in 2019, by Marcos Leta and Alfredo Strechinsky, the young company started by convincing Brazilians, the third biggest meat-eating nation in the world, to adopt meatless burgers as a lifestyle choice. At the time, plant-based alternatives weren’t readily available in the country, but after just 18 months, they had already sold a whopping 9 million burgers and were ready to go global.

With the growing popularity of vegan and vegetarian diets and the need to adopt more sustainable food practices, Future Farm has gained considerable popularity in 18 countries and continues to see growth.

“We are no longer just a trend; we have become a reality from which positively there is no way back. People are increasingly looking for more sustainable food alternatives,” says Marcos Leta, founder.

What’s The Secret?

Who would have thought that technology would be the driver of sustainable food production in the 21st century? Cutting edge food tech is the secret behind Future Farm’s meatless meat. It tastes, feels and looks like meat, yet still uses exclusively natural plant ingredients – including chickpea, pea and soy protein, with beetroot as colouring.

The idea is to woo meat-eaters to a more flexitarian lifestyle by creating a product that is as juicy, tasty and satisfying as their favourite burgers, and to reduce the global demand for animal meat. If you’re a meat-eater, you’ll hardly taste the difference and if you’re a vegan or vegetarian, you’ll never miss red-meat again.

From Nature, For Nature

As young Brazilians who can see first-hand the critical plight of the Amazon Rainforest, food-tech entrepreneurs Leta and Strechinsky are driven by concern for the environment, climate change and the depletion of natural resources.

In developing Future Farm products, they insist only on using certified deforestation-free and GMO-free soy, peas and chickpeas, supporting farmers who are growing ethically as members of the Responsible Soy Association. This commitment to the environment, attached to a genuinely delicious product, connects with a fast-growing, like-minded following worldwide.

Future Farm products are available at Checkers stores, countrywide. 

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