The Good Life Show, SA’s Biggest Health-Conscious Event Comes To Cape Town

Words: Crush

With a growing global interest in sustainable living and eating, The Plant Powered Show has become one of the most successful food and lifestyle events in South Africa. This year, the plant-based, conscious-living event will transform into an even greater platform, The Good Life Show, and will host four dynamic events under one roof.

Showgoers can expect a thrilling programme, with food demos, engaging talks, expos and Masterclasses, all hosted by the industry’s best.

The Good Life Show Experience

The Good Life Show is aimed at those interested in food, health, wellness and the environment, as well as people looking to lead more health-conscious lives.

The show is also open to trade, including the retail and hospitality sectors and to local distributors and exporters, and thus appeals to any industry wanting innovative, high-quality products. Visitors can learn from brands and businesses making a difference, and receive the guidance they need to make sustainable changes that align with their lifestyle.

With a single ticket, visitors can gain access to all four shows…

  • The Plant Powered Show (Africa’s premier plant-based & conscious-living event)
  • Natural & Organic Show (Powered by Nature)
  • The Free-from Show (Embrace the alternatives)
  • SustainEx (Live and love the sustainable life)

Showgoers can expect a thrilling programme, with food demos, engaging talks, expos and Masterclasses, all hosted by the industry’s best.

Exciting Expos

With a marketplace brimming with sustainable products and everything in between, showgoers will be spoilt for choice. Discover high-quality and delicious plant-based, free-from, natural and organic foods and tasters, as well as an array of organic, ethical and sustainable beauty, and household and lifestyle products.

The Woolworths Good Life Kitchen with PlantLove

The Woolworths Good Life Kitchen with PlantLove is the star feature of the show. Meet the legendary chefs showcasing their skills and demonstrating the best, easiest ways to create exciting, versatile, healthy, and delicious, sustainable recipes. Tops chefs will be using some of the most innovative and popular products to inspire home cooks to experiment with sustainable cooking.

As part of its collaboration with the Good Life Show, the SA Chefs Association also invites aspiring chefs to enter the ‘Plant-Based Chef of the Year’ competition, which will take place at the three-day event. Not only will the winners – in both the junior and senior categories – be named ‘Plant-Based Chef of the Year’, but they will also be given a coveted place to take part in the 2028 Culinary Olympics. To enter the competition, submit your application here.

Tasting the Future Talks

The Tasting the Future Talks will feature diverse and compelling talks and panel discussions by culinary experts, top nutritionists, dieticians, and health and sustainability experts. These talks are designed to educate, inspire and share cutting-edge information, shaping the future of food and the food industry.

The SA Chefs Association, which celebrates its Golden Jubilee anniversary (50 years) in 2024, will curate and host the ‘Tasting the Future’ talks at the Good Life Show. Topics will cover sustainable cooking and best agricultural practices, among other industry key themes.

Not only will these live talks be a great platform for speakers to engage with the audience, but audience members will also be given the unique opportunity to talk to and interact with industry experts. Entrance to these informative talks at the show is free.


One of the highlights of this three-day event is the programme of exciting and informative Woolworths Masterclasses with PlantLove, which will feature well-informed chefs and award-winning mixologists hosting interactive hands-on food and drink workshops. Programme details will be announced soon.

Made to Move

Welcome to the beginning of a happier, healthier, calmer you. Take the next step on your wellness journey at Made to Move. Participate in strength, balance and mindfulness experiences at the show. 

Ladles of Love

The Good Life Show will donate R10 for every ticket sold to Ladles of Love.

What Else Is In Store?

A major mainstream event, it is estimated that more than 15,000 consumers and trade professionals will attend this year’s Cape Town and Johannesburg events, featuring over 200 participants at each show and around 50 chef and mixologist demonstrations and expert talks at each event.

The Good Life Show will also feature:

  • Meet & Greets – interact with your favourite chefs at book signings.
  • Networking – connect with industry colleagues and potential partners. Explore collaborations, joint ventures, and business expansion possibilities that can elevate your business.
  • Pop-up eateries serving delicious foods.
  • The Sustainable Pub – serving health-conscious cocktails, curated by top mixologists.
  • Free tasters and plenty of complimentary samples.
  • Unbeatable shopping, exclusive offers.

Event producer, Heidi Warricker, says: “Consumers want to make sustainable choices, yet recent studies have shown that they need more information to determine which products, brands or advice to follow to make the best choices. Many consumers also want to live more consciously and be more mindful of the animals we share the planet with, and at the same time, chefs and foodies want to be inspired to create delicious meals with exciting new ingredients. It is this food revolution that we are proud to be championing by bringing this show to all our visitors.”

Buy Your Ticket!

Tickets are on sale at Quicket. Book tickets now and save 20% with promo code “CRUSH20” – click here to purchase.  Follow the Good Life Show & The Plant Powered Show on socials for event updates. Remember, one ticket gets you access to all 4 shows, and a chance to win a Kitchen Aid promo info + R10 goes to Ladles of Love.

*Two children under the age of 15 are allowed in free when accompanied by one paying adult. General admission tickets start from R 175.

Cape Town International Convention Centre, Cape Town

  • Friday, 31 May 2024, from 12h00 to 18h00
  • Saturday, 1 June 2024, from 10h00 to 18h00
  • Sunday, 2 June 2024, from 10h00 to 17h00

Those in Jozi are also in for a treat, as the Good Life Show will come to Gauteng in July this year. Stay tuned for more details.

Kyalami International Convention Centre, Greater Johannesburg

  • Friday, 26 July 2024, from 12h00 to 18h00
  • Saturday, 27 July 2024, from 10h00 to 18h00
  • Sunday, 28 July 2024, from 10h00 to 17h00

Interested in showcasing your brand or products? Apply to exhibit. Don’t miss your chance to be part of the sustainable lifestyle revolution. Get early bird ticket promos and exciting updates at the links below.

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