HEALA urges SA to tell the truth about false food labels

Words: Crush

The Department of Health (DoH) gazetted the draft Regulations Relating to the Labelling and Advertising of Foodstuffs in January 2023, and has made the document available for public comment. The Healthy Living Alliance (HEALA), a civil society organisation advocating for a more just food system, has welcomed the regulations which propose the mandatory use of warning labels on unhealthy packaged food.

Consumers have until Friday, 21 July 2023, to submit their comments in favour of new and bolder front-of-package warning labels that will inform them of packaged food that is high in salt, sugar and saturated fat, and contains artificial sweeteners.

What’s Really In Our Food?

Nzama Mbalati, Programmes Manager at HEALA, says: “HEALA is committed to mobilising communities to ensure policymakers take their concerns about unhealthy food consumption, and the need for warning labels to help them make more informed food decisions, seriously.”

The draft regulations are in line with World Health Organization (WHO) recommendations for a healthy diet, which include limiting saturated fat consumption, daily salt intake and free or added sugar intake. Overconsumption of saturated fats, salt and sugar can lead to people being overweight or obese and can cause a range of diet-related noncommunicable diseases, such as heart disease, stroke, diabetes and some cancers.

“We believe that food regulation is at the centre of encouraging and empowering consumers to make healthier food choices in line with the World Health Organisation’s recommendation for better regulation of the food environment,” says Mbalati. “Front-of-package warning labels, in the shape of a black triangle, allow consumers to see the ingredients of a product at a glance, helping to increase their knowledge and change attitudes towards nutrition and health, and can help to reduce levels of diet-related disease.”


The Truth About False Food Labels

Current information on food packages can be misleading and challenging for consumers to read and understand. The regulations, therefore, aim to make far-reaching changes to the way food items are labelled on store shelves in South Africa. This includes putting a stop to calling food products ‘smart’ or ‘intelligent’ and prohibiting the use of descriptors like ‘wholesome’, ‘nutritious’, ‘nutraceutical’ or ‘super-food’ on food labels.

As part of an overhaul of name changes, the regulations propose that descriptors like this be prohibited from labelling, along with other deceptive terms. Words, labels and images that suggest that the food is better or superior are also prohibited under the new rules.

A 2018 study in the Western Cape found that 80% of foods in South African supermarkets were ultra-processed.

The DoH is also proposing that food items high in sugar and saturated fat content come with warning labels attached. It is demanding mandatory front-of-package food labelling (FoPL) to be present on all pre-packaged foodstuffs that contain added saturated fat, sugar and salt, and which exceed the nutrient cut-off values for total sugar, total salt or total saturated fatty acids. Warning labels must also state the use of artificial sweeteners.

‘These foods not only increase the risk of obesity and health problems, but also displace nutrient-dense whole foods in children’s diets, leading to deficiencies in vital micronutrients.’

Warning labels indicating to consumers which products contain excessive amounts of sugars, total fats, saturated fats, trans fats, and salt, must display such information on the front of the package – and warning labels will have to cover 25% of the front of the package.

“The draft regulations are encouraging,” says Mbalati. “Processed foods contain high amounts of added sugar, salt, unhealthy fats, and chemical additives, all of which can negatively affect children’s health. These foods not only increase the risk of obesity and health problems, but also displace nutrient-dense whole foods in children’s diets, leading to deficiencies in vital micronutrients. The regulations will help consumers to be better informed about what they are feeding their families and will help them to limit processed foods and prioritise whole, fresh foods for their children’s health and wellbeing.”


Healthy Food Access in South Africa

A 2018 study in the Western Cape found that 80% of foods in South African supermarkets were ultra-processed. A public opinion survey commissioned by The Community Media Trust and Vital Strategies in 2022, evaluating people’s response to HEALA’s FoPL mass media campaign to mobilise public support for front-of-package labels, found that there was strong public support for government action to regulate unhealthy food access.

According to the survey, 81% of participants were very supportive of the South African government plans to implement front-of-package warning labels; 77% of participants supported campaigns that reveal the high content of sugar, saturated fat and salt in food and beverages and warn of the health consequences; 61% agreed that it is difficult to know whether food is healthy or not if it is not clearly labelled; and half of the participants agreed that it is difficult to know if packaged food is healthy or not.

“More than 13% of South Africa children aged 6 to 14 years are overweight, which is higher than the 10% prevalence in schoolchildren globally,” says Mbalati. “This is particularly troubling because extra kilos often start children on the path to health problems that were once considered adult problems, including diabetes, high blood pressure and high cholesterol. Childhood obesity can also lead to poor self-esteem and depression.”

“It’s encouraging that the DoH has heeded our call to introduce stronger FoPL on unhealthy food items, and we commend its commitment to the safety of the South African public,” says Mbalati. “We believe that food regulation is at the centre of encouraging and empowering consumers to make healthier food choices in line with the WHO’s recommendation for better regulation of the food environment. We hope that government will do the right thing and not capitulate to industry demands, as this will ensure that all people who live in South Africa are able to make informed choices. We urgently need to ensure nutritious food is accessible and available to all.”

The proposed regulations can be read here. Consumers are encouraged to submit comments on the proposed regulations by 21 July 2023 here.

For more information on the need for front-of-package warning labels, visit the website link below and follow HEALA on socials.

whatsinourfood.org.za | Facebook | Instagram | YouTube | Vimeo

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*