With a versatile range and exceptional quality, Willow Creek Olive Products has become one of the most popular local olive oil brands for home cooks and connoisseurs across South Africa. That reputation continues to thrive with the release of its premium, Mediterranean-sourced Medoro Extra Virgin Olive Oil, giving locals a taste of the Med without breaking the bank.
Given the economic and environmental climate, Willow Creek wanted to ensure that local consumers not only have access to this ‘liquid gold’ but can also afford it. This extra virgin olive oil (EVOO) is available for R129.00 for 500 ml, earning it a favourable position among competing brands.
“Our goal was to make excellent quality extra virgin olive oil accessible for everyday use. Too often, international olive oils come with high price tags or uncertain quality. With Medoro, we’ve created a premium Mediterranean oil that home cooks can trust and afford to use generously in their daily cooking,” says Willow Creek Olive Products CEO, Eleanor Stoker.
A Taste of the Med
People want quality extra virgin olive oil. “Medoro was created to bring the rich heritage of Mediterranean olive oils into the Willow Creek family. South Africa is a net importer of extra virgin olive oil – the country brings in more EVOO than it produces. While much of this is used in seed oil blends, some is offered as pure EVOO, which shows that local consumers are already buying olive oils from across the world. With Medoro, we wanted to make sure that when South Africans choose a Mediterranean EVOO, they can do so with the confidence of the Willow Creek name behind it – backed by our strict quality standards and packaged in an innovative, practical format.”
Medoro has an extended shelf life, allowing consumers to keep it for longer under optimal storage conditions.
Though recognised as one of the best olive oil-producing nations, South African olive oil has a unique flavour profile, as does Mediterranean olive oil. It’s for this reason that Willow Creek is catering to this market. “South Africa produces world-class olive oils with a fresh, green, herbaceous profile. But we also know that many home cooks are inspired by Mediterranean cuisine, which calls for rounder olive oils with fruity or nutty notes. By introducing Medoro, we give South Africans the opportunity to experience authentic Mediterranean flavour in their everyday cooking, without having to compromise on quality or value,” adds Stoker.
Connoisseurs can expect a distinct, pleasant flavour profile. “The difference is subtle but noticeable – Medoro offers that softer, more balanced Mediterranean profile, which makes it incredibly versatile in the kitchen.” Whether drizzled over dishes or used for everyday cooking, this olive oil pairs best with fresh, vibrant flavours, making it ideal for spring and summer dishes.
Medoro is approachable and designed for everyday cooking. Its smooth, balanced flavour profile makes it a great ‘all-rounder.’
“Mediterranean oils shine in dishes that echo their origins. Think of classic pasta sauces, roasted vegetables, seafood, Spanish tapas or a simple bruschetta with ripe tomatoes. Medoro’s smoothness and rounded profile make it a natural fit for these recipes, while South African oils bring vibrancy to fresh salads, grilled meats or anything that calls for a bold, peppery lift.”
Every Drop is Golden
Consistency remains one of Willow Creek’s strengths. With its award-winning range, the team prioritises quality assurance alongside innovation, ensuring consumers are given the best products and culinary benefits possible. From taste tests to packaging formats and product applications, the commitment to quality poured into each bottle of Medoro Extra Virgin Olive Oil is extraordinary.
“We wanted to create packaging that is both elegant and functional. The squeezable PET bottle adds effortless convenience – you get a clean, controlled pour every time. It’s designed for the rhythm of everyday cooking, where precision and ease really matter. It also avoids the messiness that sometimes comes with pouring from glass bottles,” says Stoker.
Every factor is considered. Besides packaging aesthetics, materials are also factored into the product design, so that the contents are well preserved. “Both oxygen and light are the biggest enemies of olive oil freshness. Our bottle technology actively reduces oxygen exposure and blocks harmful UV light, meaning the oil stays fresher for longer. Essentially, it helps lock in that ‘just pressed’ flavour, so every dish you cook tastes as it should.”
Unlike most olive oils on the market, which typically last up to a year and a half, Medoro has an extended shelf life, allowing consumers to keep it for longer under optimal storage conditions.
“Olive oil is at its best when it’s fresh. Typically, oils should be enjoyed within twelve to eighteen months of harvest. Our innovative packaging extends that shelf life to at least two years without compromising flavour, which gives home cooks more flexibility – whether they use olive oil every day or only for special occasions,” adds Stoker.
Beyond the impressive health benefits, easy-to-pour design, longer shelf life and affordable price, this versatile olive oil makes cooking a pleasure. “Medoro is approachable and designed for everyday cooking. Its smooth, balanced flavour profile makes it a great ‘all-rounder,’ so you can use it across cuisines and dishes. For someone new to EVOO, it’s a wonderful introduction. It’s incredibly versatile: drizzle it over warm focaccia, finish a risotto, toss it with pasta, roast seasonal vegetables, or pair it with grilled fish and seafood. It also works beautifully in baking, adding richness to cakes or bread.”
If there’s one pantry staple you need, it’s Medoro. It’s not just for some – it’s for everyone. “We’re excited to make it widely accessible, so that home cooks across South Africa can enjoy the Mediterranean experience in their own kitchens,” says Stoker.
Want a taste? Medoro is available at leading retailers nationwide, as well as online through Willow Creek’s store, at R129.00 for 500 ml. Shop Medoro Extra Virgin Olive Oil.
For more information about Willow Creek Olive Products, visit the links below.
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