With its ‘Shoes For Good’ initiative in its fourth year, Jack Black’s Brewing Co. is excited to announce that, thanks to popular demand, it’s here to stay as an always-on initiative throughout the year and beyond.

With over 1,200 pairs of shoes collected to date by various running crews, the initiative has now become an always-on effort in collaboration with NGOs in need.

Shoes For Good

Traditionally, this campaign was tied to the build-up of RMB Ultra-Trail Cape Town, where Jack Black collected previously loved shoes in exchange for their signature beer. With over 1,200 pairs of shoes collected to date by various running crews, the initiative has now become an always-on effort in collaboration with NGOs in need.

The Sneaker Shack will be stepping up to play a vital role, ensuring that each pair of donated running shoes is refreshed and ready for their new owners.

The mission remains the same: to collect used and new running shoes to support those in need. Each partner location will be choosing its own NGO to collaborate with to ensure that the support reaches a wide range of communities.

Donations are welcomed year-round at the following Cape Town and Johannesburg locations from September:

Cape Town locations:

• The Nine Four
• Gonzo Running Crew
• Kom Run Club
• The Gone Store
• Must Love Hills
• Tuesday Trails
• The Sneaker Shack, Kloof Street
• Jack Black’s Taproom

Johannesburg locations:

• The Sneaker Shack, Rosebank
• Benchwarmers

This initiative is an invitation to everyone to participate in a collective effort to support, uplift and empower. To keep up with Jack Black’s initiatives, follow them on social media.

About Jack Black

Jack Black was founded in 2007 with a mission to brew the best beer in Southern Africa. Focused on distinctive quality and innovation, Jack Black is made from the finest natural ingredients at our state-of-the-art Cape Town craft brewery. With a focus on flavour and a philosophy to innovate while staying true to traditional hand-crafted methods, Jack Black brews beers that inspire a community of like-minded individuals to pursue their own passions — and celebrate with a cold local beer, along the way.

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