Instant Vortex Air Fryer – The Gift That Keeps on Giving

Words: Crush

Air fryers are the best thing since sliced bread – this is a clear-cut fact. Whether prepping midweek dinners or elaborate feasts, they make cooking more enjoyable and easier. Avoid stress this festive season and cook mains and sides in a ‘ding’ with the Instant Vortex Air Fryer, and Instant Brands’ incredible range – it’s the gift that keeps on giving.

The newest addition to the Instant family, the Instant Vortex VersaZone, landed in SA this year and offers a single and dual drawer in one, with more solves than before.

Air Fryers Are Here to Stay

Since having entered the foodie scene, air fryers have arguably started one of the biggest culinary cults in the world. Those who don’t have one, want one; those who have one, will easily convert sceptics. Everyone from students, singletons and pensioners to busy parents agree that air fryers have made cooking simpler, better and faster. Even die-hard braaiers have admitted that air fryers know a thing or two about cooking juicy chicken.

One thing is for sure: air fryers are here to stay. If you’re considering getting this life-changing appliance, but don’t know where to start, here are some of the best air fryers worth adding to your wishlist, plus brilliant air fryer recipes to try.


Instant Vortex Leads the Air Fryer Charge

Instant® Brands is one of SA’s leading kitchen and cooking appliance brands, and happens to be the brains behind the ground-breaking Instant Pot® electric pressure cooker, the Instant® Vortex suite of Air Fryers, as well as the dual-purpose Instant Pot Duo Crisp + Air Fryer.

When the Instant Vortex Air Fryer hit SA shores in 2019, it was all the hype, and all units were sold before they even hit the shelves. In fact, sales have shown little sign of slowing down ever since. In just three years, Instant Brands South Africa has released a total of six Air Fryer models, including the game-changing Instant Vortex Plus with ClearCook™ Air Fryer – a consistent best-on-the-market winner since its recent launch.

For home cooks with culinary conundrums, the Instant Vortex Air Fryer resolved key issues: cooking entire meals (whole chicken), larger basket size for big-batch cooking, easy application with a few simple clicks. South African consumers wanting to save on time and, more importantly, electricity, believed was the answer to their cooking prayers.

The newest addition to the Instant family, the Instant Vortex VersaZone, landed in SA this year and offers a single and dual drawer in one, with more solves than before.

Thanks to patented technology, it is now possible to prepare different foods independently and at different temperatures, which finish at the same time. It’s the holy grail of air fryers for cooks of all levels and persuasions, and is certainly on its way to making regular ovens obsolete.


What about basket size? Does Litre Capacity Matter?

Designated family cooks and rotisserie chicken lovers might wonder: ‘What about the basket size?’. It’s the most asked question in stores, and it’s an important one, says Instant Brands Marketing Director, Anita Nesbit: “It’s important to realise that other air fryer manufacturers measure the inside cavity to get an inflated ‘L’ capacity… rather look at the actual cooking area. We are very proud that the Instant Vortex revolutionised the shape to be the most practical and easiest to clean; and with a much bigger cooking area and square shape that consumers love.”


 A Community That Cooks Together

Instant Brands SA has built a huge community of air fryer fans on their social media pages and a comprehensive bank of air fryer recipes on their website.

“When you buy an Instant Vortex Air Fryer you are immediately part of a family of food fanatics who are only too happy to guide you on your journey. The community we have built based on people’s recipe sharing, their questions and tips and tricks, is utterly unique and it’s a point of pride for us – we knew our Instant appliances would change people’s lives, but to hear it from them in person is phenomenal,” says Anita.

Make this festive season tastier with these air fryer recipes. Explore Instant Brands’ fantastic range of air fryers here, and visit the links below for more information

instantbrands.co.za | Facebook | Instagram

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