Danielle Clough Embroidery Artist

23/June/2016
Crush

Embroidery is considered to be rather an antiquated hobby. What piqued your interest in needlework?

I never really pursued an interest in needlework as such. My mother taught me to sew when I was young and while I was studying I was making plush toys for spending money. I’ve always had fabric and thread around me, and through a sequence of accidents and opportunities, needlework became my favourite medium.
flamingo-full-danielle clough
How do you think your choice of subject matter has brought embroidery into the 21st century?

Perhaps it seems that it is a new way of looking at embroidery, but I think of it more as an alternative way of looking at painting.

That being said, what inspires you?

Colours inspire me.

Embroidery Art by Danielle Cloughdanielle-clough-embroidery
Your pieces range from pendant size to large wall artworks, tell us a bit about this.

Yes, I work in all sizes. I’m busy working on two pieces, a tiny Protea pendant and a large portrait. Traditionally embroidery is small – details on napkins etc. My choice in size just depends on the project and what I have time for.

On average, how long does it take you to complete one of your embroideries?

Size dependent it can be anything from 2 hours to 2 months.

What has been your most challenging piece to complete so far?

Mostly I feel like everything I’ve done so far has been practice and experimenting. I don’t start out with an idea and an end result in mind. There is a lot of freedom in working like that. Commissions are a bit more challenging because I want my clients to be happy, but I’ve been lucky with people who trust me.

Danielle-Clough-flamingo
pino-danielle-clough
You’re also a talented photographer — do you allow these two mediums to interrelate?

Definitely. I shoot my own reference images and feel much more content when I am part of the full process of the work. Photography has taught me about light and colours, which informs a lot of what I do.

Many of your pieces are sold as jewellery. Where did the idea for that come from?

I wish it was just my idea! I was looking for miniature embroidery hoops and found some online. There is a small, but very supportive embroidery community out there. Have a look at Dandelyne, Kailea and ewoodstory. You’ll be pleasantly surprised.

dandelyne.com | Kailea | ewoodstory

Any new projects or collaborations in the pipeline?

I have an exhibition currently running at a girls’ group show called ‘Welcome to my Garden’ at the Space Between Gallery. It runs until the 3rd September. I am being sent frames from the States for a collaboration with ewoodstory and have some other things in the works, but I don’t want to jinx it!

Your favourite thing about being a creative in Cape Town?

My favourite thing is how encouraging my friends and family have been in every one of my endeavours – no matter how ridiculous. One of the best gifts you can give someone is relentless support. I feel very loved and supported in this city.

Embroidery Art by Danielle Clough
Danielle-clough-2
Quickfire Questions

Dream travel destination? Japan.

Dogs or cats? Dogs.

Fast food or slow cooked? Slow cooked, delivered quickly.

motherclougher.blogspot.com  |  Facebook  | Instagram